About Luciela

Our goal is to create lingerie that brings together three basic principles: beauty, comfort and sustainability. Underwear for a night out or for working from home.

Lingerie that feels good

Lingerie that feels good whatever you are doing.

Each garment in a new collection undergoes test fittings, alterations and more test fittings by women of different shapes and sizes before being approved for production to ensure that the fit is perfect. We do not follow a fast fashion model; our vision is to create high-quality garments that our customers will cherish for a long time.

About Luciela

Who We Are

We are a small, women-run business based in Spain, shaping unique and exclusive creations, one collection at a time.

All prints and designs are our own, made with care and attention in a small workshop in Madrid from materials entirely produced in Europe. Most of these come from Italy, but also Portugal, Spain and France; you can read more about the origin of our materials on our Materials page.

SOMETHING SPECIAL FOR ALL OCCASIONS       SOMETHING SPECIAL FOR ALL OCCASIONS       SOMETHING SPECIAL FOR ALL OCCASIONS       SOMETHING SPECIAL FOR ALL OCCASIONS       SOMETHING SPECIAL FOR ALL OCCASIONS       SOMETHING SPECIAL FOR ALL OCCASIONS       SOMETHING SPECIAL FOR ALL OCCASIONS      

Our Story

Why don't you do it yourself?

These words, spoken by our founder's husband, were what started Luciela's journey. By "do it yourself" he meant create the lingerie that she had spent months looking for and hadn't found. Lingerie that didn't pinch, dig in or rub. That could be worn all day but didn't look like everyday underwear.

With these words Luciela was born.

About Luciela

Sustainability

Sustainability in textiles doesn't begin and end with fabric.

Central to the Luciela brand is end-to-end sustainability, from green web hosting powered by renewable energy, to reduced emissions by sourcing materials exclusively in Europe, to using recycled and/or biodegradable fibres in every component of our articles. Transparency is key; find out more on our Sustainability page.

LINGERIE

WITH

CONSCIENCE

A brief timeline

Conception of the brand

Research, research, research. Learning about the textile sector and its impact on the environment

The search for European suppliers of recycled and/or biodegradable materials for lingerie. Creation of the first prototypes

Production of pieces for the first collection

Launch of Luciela

X